Before Bruno Muff lets us into both his farm and his thoughts on sustainable farming, we relax and enjoy the magnificent view, surrounded by both young and mature tall fruit trees and sipping a sparkling quince gin cocktail sustainably produced at the Haldihof. Later in our visit we will employ all our senses in discovering quite how much care and passion goes into creating the distillates, and will take away lasting memories.
Sustainability. This is the buzzword which Bruno Muff uses as we begin our journey into a world which for him means far more than simply avoiding artificial fertilizer. For him, sustainability is more a way of life, a commitment, a different attitude to consumer behaviour and our planet. He answers our million-dollar question “What exactly does organic mean?” on several different levels, with care, respect and the natural environment always the key considerations. For this passionate organic farmer, following ecological principles is a given. He sees it as his life’s mission to tell guests at his farm about the far-reaching implications of organic farming and to give them a deep insight into sustainable organic production methods.
The general public tends to think of organic farming as producing agricultural products without using chemical additives. “But organic farming is far more than that. It’s more complicated, more challenging, and more complex,” Bruno Muff explains to us. He thinks it’s important to offer his guests an in-depth understanding of the subject, telling us that “educating people is important because the information we pass on can influence consumer behaviour. If people understand the bigger picture then they are prepared to pay a bit more for a high-quality product.”